Attention All Business Owners:

From the desk of Mike Muller

Dear Respected Colleague,

How many visitors are viewing your website?

How many are actually buying?

Here's why I'm asking...

Many online businesses have excellent products for sale. There's an audience out there -- yet nobody's buying. It's a problem too many online entrepreneurs face.

Luckily, it can be fixed -- quickly.  

As you read on, I'll be revealing vital information about your site. This knowledge is different from everything you've heard about online marketing.

This "New Way" Of Internet Marketing Is Making
A Fortune For Many Online Businesses

These Secrets Were Once Available
To Just A Few Circles

Now They're Available To You

These techniques are making noise in the online world. They are destroying buyer resistance. They are the best way to get maximum performance from your website.

Once implemented you can sit back and watch the orders come flying in. You'll realize how much "the old methods" held your business back.

I must tell you...

Living Life On Your Own Terms...
That's The Ultimate Goal

If this sounds a little foreign right now... don't worry. You're about to discover your site's untapped potential.

Just let me put my specialized ideas to work. Then sit back and you'll witness a robust increase in your profits.

Please understand:

People are more sales resistant than ever. They cringe at the very thought of being sold. Some are outright offended by it.

This is especially true online. People have so many sites to explore. They must be drawn to a site for several minutes before purchasing. The average visitor only stays on a site for 7 seconds. If you don't catch their attention immediately... they're gone.

In addition they have offline responsibilities. Taking care of the kids... picking up groceries... walking the dog. So many factors can disrupt your potential buyers.

With so much taking place...

Nobody Has Time To Read A Lame Sales Letter

That means it's impossible to catch people's attention, right? Wrong!!

It just means a different approach is required. You need to compel people to keep reading. As fast as someone visits your site, they can move on faster.

To get maximum performance from your site -- you must tap into your readers deep-seeded emotions. Your site shouldn't just address their needs and desires -- it should stimulate them. You need to create an honest connection.

Connect With People, Show Your Value

Prove That You're The Only Choice

Creating this bond is critical to your site's success. The wording of your site -- the "sales copy" or "copy" -- must tap into those exact emotions. That way your reader doesn't feel like they're being sold.

That's where I can help.

Through my special interview techniques I can get into the heart of your audience. Then I'll write directly for them.

In addition I'll show you...

 • How to create a headline that cannot be ignored
   
 • How graphics can greatly enhance (or harm) your site

 • Which fonts should be completely avoided

 • How fun and rewarding this process can be

This Style Of Copy Is Loved By Readers

They Actually Relate To What Is Being Sold

Most websites simply aren't speaking to visitors "in the moment" desires. That's why they're clicking away. We must romanticize our visitors desires to avoid losing sale after sale.

To convert these skeptical visitors you need a fine tuned plan. We need to find out what really drives your audience and speak to them. It's a challenging task but once it's done -- get ready for a surge in business.

This Profitable Endeavor Begins
When We Partner Up

My name is Mike Muller. My passion for copywriting comes from my love of the English language. Using just the right words at just the right time -- then applying it to your copy -- drives me everyday. Watching companies profit from my writing is even better.

I must warn you...

My Style Of Copy Is More
Personal Than My Colleagues

Let me explain.

In today's marketing world, most copywriters do 1 of 3 things:

Don't get me wrong...

You must convey benefits in your copy. Someone must get value in what you're offering. Simply stating benefits is a start -- by itself it's not enough.

Using "hype" was the standard in copywriting for decades. It just doesn't have the same effect. It's like a TV show that was edgy 25 years ago. When you watch it now, it doesn't have the same effect.

Hype is the reason so many sales letter look identical. Many copywriters are just "swiping" from other letters -- even copyting exact sentences. Buyers have wised up to this gimmick -- and they aren't buying it anymore.

I make my letters more personal -- rather than tricking readers. I've always felt fooling people to get a sale is unethical and harmful to your business. Plus, honest copy generates a higher response, for it goes deeply into your buyers emotions.

How Do I Make My Copy Stand Out?

Like all great talents, I've learned from the best copywriters of today:

Garfinkel...Carlton...Kennedy...Halbert...Abraham...Bly

Through a specialized mentoring program I've blended their tactics with a powerful form of marketing. It's called indirect persuasion.

This technique I doesn't ramble about how wonderful your product is. I don't just read and learn an industry's jargon -- then apply it to your copy.

Rather I thread little nuggets of information about your product -- letting the reader assume certain things. I'm implying greatness without bluntly stating it.

Quick example...

There is prestige in the word "doctor." When someone has Dr. in front of their name you make assumptions about them. They're smart -- they're educated -- they should be respected. You come to your own conclusions... without being told what to think.

Where Does Information Come From?

... straight from your customers, that's where! I'll conduct in-depth interviews with them. Through my precise questions I'll find out exactly why they buy from you. The answers may even surprise you.

Let me demonstrate...

Recently I spoke with the owner of a wine shop in my hometown of St Louis. While interviewing him, I asked why people loved his place. He said it was because of his low prices and casual attitude.

After interviewing a number of his best customers, I got a completely different answer. They liked his place because he took time with them. He got to know what wines they liked and disliked. He became very personal with them -- and he always remembered their name

That's The Power Of Interviewing

It Virtually Eliminates All Of Your Guesswork

Too often as business owners, we guess why our customers buy.  We think we know what they want.  Many times, when you speak with them, they'll reveal unheard of reasons for buying. 

This gives you insight into what really motivates your customers to buy.  Asking poignant questions at just the right time gives you honest answers. 

Here's how it works...

When you work with me I'll conduct interviews with you, your staff, and some of your ideal customers. I'll ask specific questions that really explain why your company is unique. This knowledge is then transmitted onto your copy.

These aren't simple questions I ask. I have a very precise style of interviewing that just a handful of copywriters have access to. This allows me to obtain knowledge about your customers that you can't get anywhere else. Think of the advantage you'll have over the competition!

This approach is very powerful. You see before writing copy I've already learned about your customers. I've spent time with them. I've discovered true reasons why they buy from you. This will not just more customers but better customers -- the type you actually want to work with.

Just ask Pamela Broyles about this technique.

Pamela is a talented businesswoman. I'm grateful for her kind words.

I want to make it clear...

My Interviewing Techniques Allow Me To Pinpoint
Your Prospects True Buying Motives...

From This Material
We Will Create Your Unique Story

Many copywriters discuss the importance of a good story. The all-time greatest direct response pieces contained a great tale that hooked the reader.

When writing that story, most copywriters gather testimonials -- then guess what angle to take. We've already discussed why guessing is risky... and unnecessary.

With my unique interviewing system, your story is created from the interview material I obtain from your customers. It's truly a focused plan that lets you quickly stand out from your competition.

I want to emphasize... your customers words are invaluable. Understanding them doesn't just give you interesting info -- it helps you better understand your own business. This knowledge teaches you exactly how to speak to your customers...
and moves them to buy.

This Persuasion Is The First Step
In Creating A Long-Term Relationship
With Your Customer

They Will Feel Like You Truly Understand Them

Just remember -- people are ultra skeptical today. They don't like to be sold. We have to dig deeper to win them over.

That's why you must get more personal with customers. In today's competitive world you can't rely on low prices. Low prices will attract bargain shoppers for today. If your rivals lower their price you've lost a sale. That's not a winning strategy.

We must realize that we aren't simply running a business -- we aren't just selling a product or service. No, we are in the business of relationship building. We must get into the hearts and minds of our prospects.

I want you to realize...

My Personalized Techniques Work For Any Type Of Marketing

Whether your project is selling info products online, writing a yellow page ad, or preparing a free report -- my technique will hit your prospects hot buttons. With the interview material I gain we can apply this information in countless formats. That's the beauty of this method.

I must warn you -- I am not a cheap copywriter. I'm a self pronounced marketing fanatic that wants the job done right. So if you want copy cranked out overnight then I'm not the guy for you.

Here's my offer to you...

Show me a piece of existing copy. I'll give it a 15 minute critique to show how I can improve it. Then I want you to ask me 3 questions about why you should hire me. Consider it a way of interviewing me.

Once we partner I'll work side by side to test your copy. If you aren't thrilled with the results I'll rewrite the copy till it produces. Good copy is all about results, isn't it?

This letter is just a preview of how I'll help your business. I want to work with you again and again to produce great copy -- and better results.

Can You See What Your Site Has Been Missing?

Without The Proper Elements
You Are Missing Out On Huge Profits

It's true... the old tactics of scaring and hyping just don't work anymore. Writing honest sales copy is the most ethical -- and profitable -- route to high profits.

Call me right now at (314) 821-3229 for your FREE 15-minute critique.  When you work with me, I will put maximum effort into every project.  We will work together to connect with consumers in a way that gets your business soaring.

I dedicate myself to just a few projects at a time. I want every client getting my full attention. At this point, I am booked into Decemeber so please don't wait much longer.

Have Any Questions?

You May Call Me Directly At: (314) 821-3229

or email me at mike@mc-copy.com

Your time is precious. Thank you for spending some of it reading this letter.

Best Regards,

Mike Muller

P.S - I'll let you know immediately if I can help. I can refuse any work I'm not comfortable with.

P.P.S - Tight budget a concern? Don't worry about it. I offer flexible payment plans to help you get you started.

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